BMW and the Tri-Pointed Star are poised to surpass luxury competitor Lexus, this year, for the first time in over 10 years. Already, the Big L is licking their wounds. But, BMW didn't become the largest automaker in the world by falling prey to sympathizing with the enemy. So, rather than step on the proverbial brakes, the Bavarian mastermind is pouring more salt in their Japanese rival's wounds.
The salt? An expanded hybrid lineup... All clichés aside BMW is increasing its 2012 hybrid lineup to include a total of four vehicles. Among the BMW collections to get hybrid variants are the iconic 3 Series and venerable 5 Series. By integrating the new hybrids' already fierce six-cylinder engines with turbo technology and a state-of-the-art electric motor, BMW is able to offer paramount efficiency without compromising the stellar performance on which they've built their name.
Why is BMW so adamant about growing their hybrid lineup so fast? The answer is three-fold. First, they want to do their part to protect the environment. Second, they want to give drivers what they want... Given 13-percent of the Big L's annual sales are comprised of hybrid vehicles (12-percent more than at BMW) - BMW knows drivers don't just want hybrids, but that they'll buy them if they're available. Third, the Blue and White Shield doesn't just want to knock the Big L down - they want them to remain in a subordinate position for a very long time to come. One of the easiest ways for BMW to do that is to take a page from their gasoline-powered lineup: make better hybrids.
Will BMW succeed? BMW Gallery of Norwell, located at 98 Accord Park Drive is confident they will. But, Of course, we always think the best of our favorite luxury car brand. To give you more of a bi-partisan perspective, we've done a little digging into the opinions/observations of third-party car critics.
Edmunds.com? John O'Dell, Senior Editor based out of Santa Monica, CA says, "It's easier to pass on this [hybrid] technology to upper-tier buyers. They're more interested in standing out and willing to pay for it. If you're going to break open the market for hybrids, you're going to do it at the high end."1
Given luxury car consumers want hybrid technology and BMW will provide the best of the best, we can't see how the addition of more hybrids to their lineup could be anything but a good a thing. Of course, we'll be sure to keep you up to date on how it all pans out, either way... If you're curious to learn more about BMW hybrid technology, in the meantime, please visit BMW Gallery of Norwell at 98 Accord Park Drive, Norwell, MA, during our regularly scheduled business hours, call us, or contact us contact us online.