Lexus (the Big L) has been the top-selling luxury brand in the United States for 10 full years. Operative words: has been. End-of-year sales numbers released by the Big L, BMW, and Mercedes-Benz (the Tri-Pointed Star) show that there in a new king in town: none other than yours truly, BMW.
That's right; after playing a small game of who-can-keep-their-sales-numbers-secret-the-longest, BMW has proven that in 2011, they were the most popular luxury auto brand in the U.S. Not only did BMW supersede the Tri-Pointed Star in the battle for the thrown; they experienced double-digit growth over 2010. By comparison, the Big L finished 2011 at 13-percent behind where they were in 2010.
Now some would argue, the only reason BMW was able to steal the number-one-in-America spot away from Toyota's luxury arm was the significant strife they and all other Japanese brands had to face in 2011. The Tohoku earthquake, for example, not to mention more recent flooding in Thailand.
BMW Gallery of Norwell isn't denying this might have had some impact on sales numbers...It is true: You can't really sell cars if you don't have the parts or the inventory. But, we've got to think that given the severe disparity between BMW's gain and the Big L's loss, something else was at play, too.
We think that something else, was the new BMW lineup, which you're invited to explore at 98 Accord Park Drive, Norwell, MA 02061. If we're right, and we believe we are; it's highly doubtful the Big L will muster the strength to claw their way bag up to first by EOY 2012.
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